Life Science Marketing – Strategy + Creative
Voice of Customer (VOC)/Customer Insights
Our most popular service is talking to scientists to help develop strategies or marketing materials. Well networked within the life science community, Goldfish can obtain immediate feedback or case study stories through one-on-one interviews. We’ve talked to scientists to get feedback on new product ideas, product experience, and to build case studies and capture testimonials. As a neutral third party with accomplished in-depth interviewing skills and experience at the bench, we provide the optimal service to get scientists to talk candidly and freely about your topic of interest.
Competitive AnalysisGoldfish goes in depth to analyze the market and your competitors to develop a position that you can defend and effectively compete. We compare product features, benefits, data, and pricing, and evaluate strengths and weaknesses to help you identify gaps and develop a position where you can sustainably compete.
Messaging and Positioning
Goldfish will analyze your products and key competitive offerings to develop strategic messaging that articulates your advantages and value proposition, giving you a stronger more believable statement to your customers. Goldfish will identify experiments and proof required to validate your claims and neutralize the competition. We’ll develop a copy platform and messaging for consistency and maximum impact in all downstream campaigns and communications.
Goldfish creates effective creative briefs to help you clearly identify strategies for marketing campaigns. We take the time you don’t have to define the assignment, objectives, target audience, message, and desired response. You’ll have better communications and a more streamlined process when implementing the campaign. Inquire about our Marketing Plan service.
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