Goldfish Consulting, Inc. was founded in 2008 with the goal to help small businesses and life science entrepreneurs grow their business. We specialize in helping biotechnology companies and scientific founders create branding and messaging that resonates with like-minded customers and partners. We develop strategies based on VOC, internal audits, and detailed competitive analysis. This provides a foundation for developing value proposition and customer-centric messaging that we translate into marketing activities and sales tools.

Amy Duncan


Co-Founder & Chief Marketing Consultant
Amy Duncan has 20 years experience designing and executing successful marketing programs for start-up, mid-size, and large global life science corporations. She’s led product management and managed corporate branding initiatives at Life Technologies; developed sales and marketing strategies at Applied Biosystems; and directed product marketing programs at Stemgent, an entrepreneurial start up. She specializes in marketing strategy and launching new brands into the market. She’s recognized for her responsiveness, creativity, and professionalism. Amy has a BS in biochemistry from UC Davis and an MBA from San Diego State University.


Co-Founder & Operations Chief
Jad specializes in website development and graphic design. Originally a stock broker and investment banker, Jad spent 10 years at General Atomics managing government contracts and purchasing. In 2000, he co-founded a software engineering government contracting business, growing the company to over 50 employees and $15M in under seven years. In 2008, Jad co-founded Goldfish Consulting having completed his web design certification at UCSD. Jad has a BA in mathematical economics from UC Berkeley, an MBA from San Diego State University, and is a graduate of the UC San Diego Digital Arts Center (DAC).


IT and Web Consultant

Ralph Linares leads the team offering information technology services. Ralph has over 15 years experience working with large and small companies in roles ranging from project management to CIO. His expertise is in designing and implementing servers and networks. Prior to starting Goldfish, Ralph led the “Managed IT” services offering at NextLeft, Inc., a leading interactive marketing and technology services firm. His team provided consulting services to a wide variety of industries including financial, real estate, construction, and education. Ralph left NextLeft to start Bravura Networks, a leading San Diego IT outsourcing firm. As CIO, Ralph managed the technical staff and all consultants in addition to performing consulting services. He was the Tier III technical resource for the firm and their clients. In 2006 and 2007, Bravura was awarded the Top 100 Fastest Growing Privately Held Companies in San Diego.


Art Director, Padua Designs

Ron is a San Diego-based concept artist known for his role as Art Director and lead concept artist developing cinematics for first party PlayStation video games for Sony’s Visual Arts Service Group. Before Sony, Ron was a lead designer at the Los Angeles-based broadcast production company, TZLA, where he worked on network ID’s, brands, on-air promos, and main titles for companies such as the Sci-fi Channel, Discovery Channel, HBO, ABC, FX Channel, and Hollywood Squares. After art school, Ron began freelancing as a concept designer and storyboard artist for New Wave Entertainment, The Aspect Ratio, RG/LA, J. Walter Thompson, and Blind Visual Propaganda. Ron studied Illustration and Entertainment Design at the Art Center College of Design in Pasadena, CA.


Owner, Hansen Photo

Ken Hansen, Owner, Hansen Photo, has been helping companies across the nation tell their sorties through photography. Ken uses state-of-the-art digital equipment, has exceptional lighting skills, and can shoot in his full-service studio of on location. What really sets ken apart is his ability to communicate with his clients and subjects, and through the images he creates. Ken has expertise in corporate, lifestyle, product, and food photography. His clients range from technology companies like Qualcomm to life sciences companies like Alere, CareFusion, and Illumina. He’s also worked extensively in the travel and entertainment sectors where his clients include Barona and Viejas Casinos and Harrah’s Resort Southern California.

Amy Duncan
Founder and Chief Marketing Consultant
Life Science Marketing Consultant
Goldfish Consulting, Inc.