The Art of Effective Negotiation

By Amy Duncan, Goldfish Consulting Is it the offeror or the recipient that holds the power in a negotiation? Whether you are negotiating a founders’ agreement or an investor term sheet, moving beyond a power struggle to balancing concerns may be more beneficial for...

SDEE Investor Day with Illumina Ventures

By Amy Duncan, Goldfish Consulting In January 2018, SDEE fielded submissions from SDEE member companies who were interested in presenting to Illumina Ventures. Illumina Ventures is an independently managed venture firm focused on early-stage companies. On Investor...

SDEE’s First Investor Day with Wu Capital USA

By Randy Schreckhise and Amy Duncan To kick off the new SDEE Investor Day program, we arranged for SDEE member companies to meet with Hannah Chang, M.D., Ph.D., Director of Wu Capital Investment in October 2017. All SDEE member companies who submitted applications...

How Relationships Benefit SDEE Members

By Amy Duncan, Goldfish Consulting, Inc. In marketing, we often talk about transactional vs relational marketing. In simple terms, a business transaction is purely about making the sale; the exchange of money for value—i.e., a product or a service. A business...