Amy Duncan - Sales and Marketing Consultant

Amy Duncan is a sales and marketing consultant with over 15 years experience with global life science corporations. She has held senior-level positions in strategic marketing, product management, and marketing communications.

Prior to starting Goldfish, Amy led the brand strategy for Invitrogen. In that role she developed the corporate brand strategy as well as the brand architecture for acquired companies. Amy served on the executive agency and exhibit selection committees. While supervising product managers, Amy was responsible for SuperScript™, Invitrogen’s leading consumable brand. She developed application-specific line extensions and repositioned the brand, achieving the Invitrogen Innovation Award for “Best Developed Product with Significant Impact on an Existing Market, 2003”. After Invitrogen, Amy joined Applied Biosystems to lead a marketing strategy for the gene expression business area. She also took on a role selling capital equipment and consumables, where she implemented lead generation campaigns and mastered prospecting, exceeding quotas and revenue goals.

Amy’s success is rooted in her adeptness to quickly learn new concepts, stick to timelines, and exceed expectations. She is regarded for her attention to detail, creativity, and professionalism. Amy has a BS in Biochemistry from UC Davis and an MBA from San Diego State University, where she was awarded the Outstanding Thesis Case for the MBA Consulting Program.